second hand brochure
« find an alternative to anything. »
This project dealt with the concept of an "alternative" way of living. We were supposed to tell a story based on any sort of alternative we were able to find. So we took a closer look into the second and & vintage clothing world.The story told was formed in a magazine format, supported by typography and photography.
To represent this subject accordingly we chose minimal typography printed on obviously recycled paper to combine modern and "used", as well as sustainable, aspects of second hand and vintage fashion.To support the modern approach we have kept everything black and white.
The photographs are visualizing the old and even nostalgic feel of vintage clothing. That is why the colors are confined to the photographs only.
Team: Seraphina Schidlo